Privacy Policy

1. Who We Are

Helix AI Studio Ltd ("Helix", "we", "us") is a company registered in England and Wales, headquartered in London, UK. We provide AI software development and business growth consulting services to SMEs, startups, and established enterprises globally.

For the purposes of UK GDPR, Helix AI Studio Ltd is the data controller of personal data collected through this website.

Contact us at: hello@helixaistudio.com

2. What Data We Collect

We collect only the personal data you choose to provide to us. This includes:

• Contact form submissions — your name, email address, company name, and the message you write when using our "Book a Discovery Call" or contact form.
• Email correspondence — if you contact us directly by email.

We do not use cookies beyond those strictly necessary to serve the website. We do not use tracking cookies, advertising pixels, or third-party analytics services that collect personal data.

3. How We Use Your Data

We use the personal data you provide solely to:

• Respond to your enquiry or discovery call request
• Communicate with you about services you have expressed interest in
• Fulfil any contract for services you enter into with us

Legal basis: Processing is based on your consent (submitting the contact form) and, where a contract exists, on contractual necessity (Article 6(1)(a) and 6(1)(b) UK GDPR).

We will never send you marketing communications without your explicit consent, and we will never sell your data to third parties.

4. Data Retention

We retain contact enquiry data for up to 24 months from the date of last correspondence, after which it is permanently deleted. If a commercial relationship is established, we retain relevant records in accordance with our legal and accounting obligations (typically 6 years under UK law).

5. Third-Party Services

We use the following third-party service to process contact form submissions:

• Resend (resend.com) — a transactional email service used to deliver your contact form message to our inbox. Resend may process your name and email address as part of email delivery. Resend is GDPR-compliant and data is processed within the EU/UK. See resend.com/privacy.

We do not use any other third-party services that receive your personal data (no Google Analytics, no Facebook Pixel, no CRM integrations).

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — request that we delete your personal data ("right to be forgotten")
• Right to restrict processing — ask us to pause processing of your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent at any time without affecting prior lawful processing

To exercise any of these rights, email us at hello@helixaistudio.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk

7. International Transfers

Your data is primarily stored and processed within the United Kingdom and European Economic Area. When we use Resend for email delivery, data may transit through servers located in the United States; Resend maintains appropriate safeguards including Standard Contractual Clauses in accordance with UK GDPR.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS (TLS), and access to enquiry data is restricted to Helix AI Studio personnel on a need-to-know basis.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. Continued use of our website after any changes constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact: